Artiflora Live

What ARE those flowers?

I truly believe people who buy flowers want to know what kind of blooms they are taking home or giving as a gift.  To that end, I have found ways over the years to provide identification information for the contents of every hand-tied bouquet I design and sell.  My system improves each year.  This year, I have created a card with bouquet care instructions on one side and a long list of flower and green types on the other.  When you buy an Artiflora bouquet, you, or the recipient of your purchase, receive a card with the botanical names of the flowers and green leaves or other natural material marked.  Before that, I hand-wrote the contents of every bouquet.  Needless to say, this was time consuming and when I would be busy at my downtown market, nearly impossible to sustain.  This new card is easy to use, comprehensive and educational.  Now when I talk with my regular customers about Matthiola or Aspidistra or Lathyrus, we’re on the same page.  By the way, Matthiola is Snapdragon, Aspidistra is Iron Plant and Lathyrus is Sweet Pea.  A bouquet with these contents is light, lovely and fragrant.